Embracing Artificial Intelligence

The replication of human intelligence functions by machines, particularly computer systems, is known as Artificial Intelligence (AI). Expert systems, natural language processing, speech recognition, and machine vision are some examples of specific AI applications.



For the most part, AI systems function by consuming enormous quantities of labelled training data, searching for correlations and patterns, and then using these patterns to forecast future states. In this approach, an image recognition tool can learn to recognise and describe objects in photographs by studying millions of instances, much as a chatbot can learn to produce lifelike dialogues with people when fed examples of text.

Realistic writing, images, music and other media can be produced using brand-new, quickly evolving generative AI algorithms.



Namibia Media Holdings (NMH) uses AI in different ways and on various platforms, integrating its systems visually and vocally as well as the use of articles.

Dirk van Zyl, digital integrator at NMH says that one of the benefits of AI is its speed. “You can use AI to not only gather more information but to push it to more platforms. NMH currently has 24 platforms that we actively use in which we interact with users and have a daily reach of over a million people.”

Van Zyl says that AI may seem like a scary, new concept in today’s world. “Yet, in retrospect, it should not be scary at all. We should embrace the opportunity and utilise the products out there to incorporate it into daily life.”