Festive season to boost Namibia's hospitality sector amid challenges

As the festive season approaches, Namibia's hospitality sector is poised for a significant uplift, with expectations of increased visitor numbers from both domestic travelers and those within the Southern African Development Community (SADC).

“The festive season promises a significant boost to Namibia’s hospitality sector, with domestic and Southern African Development Community (SADC) visitors expected to drive demand, particularly in the northern and coastal regions, which remain key holiday destinations. This anticipated surge presents an opportunity to enhance economic performance through targeted promotional campaigns and service improvements in these high-traffic areas,” said Simonis Storm.

Simonis Storm lauded Namibia Wildlife Resorts’ (NWR) efforts to drive tourism through the launch of its leisure card and various specials.

“NWR initiatives, such as the Namleisure card and upcoming Black Friday specials, are well-aligned with the need to foster domestic and regional tourism. By addressing affordability and accessibility, these efforts are likely to stimulate greater interest in exploring Namibia’s diverse landscapes and cultural offerings. South African tourists, traditionally drawn to coastal activities, will continue to support the sector’s growth during this period,” said Simonis Storm.



Spending

The festive season is also expected to drive up insurance activity, particularly in December, due to the elevated demand for goods and services, Simonis Storm added.

“The festive season is typically associated with increased consumer spending, as many households prioritize travel, leisure, and shopping during this time of year. This heightened activity may result in a moderate uptick in the consumer price index for December, reflecting the elevated demand for goods and services,” it said.

While an expected rate cut in December could provide some financial relief, its immediate impact may be limited, as festive spending often reflects planned expenditures and heightened sentiment rather than short-term changes in borrowing costs.



Travel restrictions

Although there is optimism that the tourism sector could see increased numbers, regional competition and new visa requirements could impact tourism figures, Simonis Storm noted.

“Despite some positive developments, potential challenges remain. Regional competition, rising travel costs, and new visa requirements for some international markets could impact visitor numbers. Overcoming these barriers will require a collaborative approach involving the ministry of tourism, the ministry of home affairs, and private stakeholders. Streamlining visa processes, improving connectivity, and ensuring high-quality experiences will be essential for sustaining growth and maximising the festive season's potential,” Simonis Storm said.