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Waldemar von Lieres will become MD of Namibia Breweries Limited as of 1 January 2025.
Waldemar von Lieres will become MD of Namibia Breweries Limited as of 1 January 2025.

Waldemar von Lieres takes the reigns at Namibia Breweries

New broom
Namibia Breweries current finance director Waldemar von Lieres will succeed the brewer's current MD Peter Simons, who is retiring.
The Board of Directors of Namibia Breweries Limited (NBL) is delighted to announce the appointment of Waldemar von Lieres as MD as of 1 January 2025.

Von Lieres is currently NBL’s Finance Director, where his strategic insight and people-centred leadership have driven financial and operational successes.

Appointed as the finance director of NBL in 2019, he was also part of the Heineken-Distell-NBL merger on NBL's behalf. He played a crucial part in the NBL-related merger activities, specifically working to have the deal approved by the NBL shareholders and being part of the integration project team for NBL and Distell Namibia.

Known for his commitment to excellence, innovative problem-solving, and empowering leadership style, Waldemar, with the support of the NBL team, is well-positioned to guide NBL through its next phase of success within the Heineken Beverages family.

Current NBL MD Peter Simons will stay in his role until 31 December 2024 and will start his well-deserved retirement, effective 1 July 2025. Simons joined Heineken Group in 1991 and has built a very successful career holding multiple management positions across Europe Asia and Africa.

He worked in multiple roles and departments, spanning over different countries and continents. At the end of 2021, he was appointed Integration Officer for NBL, responsible for leading the integration of planning for NBL and Distell. In April 2023, he was appointed MD of NBL and lead successfully integration of the 2 businesses, delivering the synergies identified, started the roll out of Heineken systems and processes and setting up a new leadership team for success.

The Board of Directors of NBL, would like to recognize and thank Peter for his great contribution, his personal dedication, being an inspiring leader and colleague. "We wish Peter and his family all the very best in the next phase in his life," NBL's board said in a statement.

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Allgemeine Zeitung 2024-12-30

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