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Making money through social media

Jamie-Lee Loss
Social media has not only made it possible to observe everything going on online, but it has also given anyone the chance to make money online - or as the young people say, "secure the bag".

There are several methods to achieve this without having to significantly alter your lifestyle as a student or make any major compromises.

There are various ways to make money online, which include:



Partnering with brands as an influencer

Social proof is the new word-of-mouth, and more and more consumers now favour influencer marketing over sponsored advertising.

“During my final year in high school, I solely depended on the money I made from promotions and advertising on social media to sustain myself,” Shakira Gates, a well-known Namibian influencer, said.

Influencers today can speak directly to a company's target audience because of their enormous followings. They have the power to influence large customer demographics through the posting of product reviews.

If you have a specific niche, you can work with businesses that may be related to your niche while also showcasing your skills to make your content stand out. Consumers seek genuine information that speaks to them from a user's perspective, which is what brands will profit from.

Well-known TikToker Junior Katoma, commonly known as Juju.K, emphasised that being a brand ambassador can be a solid source of revenue, depending on the kind of contract the influencer has signed. Katoma also stressed the importance of education and how employment on social media should just be a side hustle. However, keep in mind that you will need to get lots of views and clicks to make meaningful revenue from your content.



The YouTube partner programme

Vlogging could help your YouTube channel generate more money. You can use YouTube's tools and services, including the chance to view the advertisements that are shown next to your content, by signing up for the YouTube partner programme (YPP).

One can solely rely on YouTube as a source of income, according to Namibian YouTuber Arnold Mapaure, popularly known as Quzzy. He launched his channel called QuQu TV in 2019, but only posted his first video in 2020.

Prank videos and public interviews are the types of content that get the most views, he said.



Manage a social media account for another business

No business can afford to ignore the importance of social media in today's marketplace for their success. If you are a popular blogger with content many people read and follow, you can utilise it to support other companies' social media reach. By providing social media management services, you may put your talent to good use and earn a nice side income.

In February, Tamia Ortner started managing social media accounts. She emphasised how important it is to develop a client base, provide excellent service and deliver high-quality work to your customers. According to her, the reason the income from managing social media is favourable is because she has increased her customers and gotten a lot of recommendations from them for her high-quality work and excellent customer service.

Making money online has gotten simpler and more effective for everyone because of the ongoing development of technology.

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Allgemeine Zeitung 2024-11-23

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