Check out the Fudlink app at the Windhoek Show

Fudlink Agricultural Technology CC, a pioneering Namibian start-up, will pre-launch its Android mobile application at the Windhoek Agricultural and Livestock Show (WALS).

Established in 2021 by a team of dedicated Namibians passionate about food security and sustainable development, Fudlink offers an integrated platform that connects producers, buyers and logistics services. Through its innovative system, the app reduces inefficiencies, curtails food wastage and strengthens local supply chains.

"Our goal is to empower small-scale farmers by giving them access to formal markets and building a logistics ecosystem that supports Namibia’s agricultural sector," said Twama Nghidinwa, founder of Fudlink.

"Following the recent ICT summit in Windhoek, our mobile app stands as a crucial step towards adopting tech-driven solutions to address key challenges in agriculture, including food access, logistics, market entry, food wastage and price transparency, all while enhancing food security for the entire nation, including vulnerable communities."

In addition to its marketplace function, Fudlink’s Food Help Scheme is a vital part of the solution.

This initiative is designed to minimise food wastage by redistributing surplus produce that would otherwise go to waste by selling it to vulnerable communities and non-profit organisations (i.e., soup kitchens, NGOs’, hostels, etc.), ensuring that those in need benefit from increased agricultural productivity.

Winning team

“Better market access is crucial for improving livelihoods for smallholder farmers," said Tino Hess, project leader of the GIZ Farming for Resilience (F4R) Project.

The project has organised a digital marketplace competition for start-ups in 2023 in its endeavours to promote agribusiness and marketing efforts in rural areas.

Fudlink was awarded as the final winner after a multi-stage selection process by an independent and competent jury consisting of different stakeholders in the agri-food sector. These included the Namibian Agronomic Board (NAB), Namibia Trade Forum (NTF), the agriculture ministry Namibia Business Angel Network (NABAN), and the University of Namibia (Unam).

In addition to prize money, the start-up also received a coaching and mentoring programme by Basecamp Business Incubator to further optimise the business idea.

The pre-launch event will spotlight the app's features and invite key agricultural stakeholders to register on the Fudlink platform, marking a milestone in the startup's journey toward reshaping Namibia’s agricultural ecosystem.